Firebase, Brand Refresh

A refresh of the Firebase brand timed to the AI capabilities launching at I/O 2024, the biggest single body of work in the deck, and one of a set of Google brands handled over the years. Delivered with R/GA as agency partner.

The brief was narrower than a rebrand: keep Firebase recognisably itself while making room for a product story that had changed underneath it. Most of the material here is the visual language doing that work across applications, including motion; one of the sequences runs over 300 frames.

This section carries the most confidentiality markings of anything in the deck; the filenames say which.