Lettermatic, Social Animations

An ongoing weekly social series for Lettermatic, built in Blender and delivered as 1080x1920 vertical video.

The method is the interesting part: rather than animating type on a flat canvas, each spot builds a small physical world and puts the typeface inside it. W1 tracks a figure walking past a wall of overlapping cut-paper letterforms and lands on a Stay Tuned card. W6 is a tabletop scene lit almost entirely by a glowing retro monitor and a scatter of neon keycaps. The light is doing the work, not the motion.

W5 shipped as stills instead of video: four sticker-sheet layouts for the studio's own identity, loud and flat where the animated weeks are dimensional and moody.

*These are the delivered masters. Earlier cuts for each week sit in the `archive/` folders alongside the originals in Downloads/Weeklys.*