Google, Event Design
For ten years as a Creative Director in developer marketing at Google, I led the strategy and execution for a portfolio of roughly ten developer events every year. Much of that work centered on large-scale conferences, custom booth designs, stage sets, and on-site activations and demos that gave attendees something tangible to interact with.
Managing that portfolio meant leading an in-house team of creatives and collaborating with external agency partners—including R/GA, Ocupop, and Koto—whenever scale required it. Across that run, I directed creative for Google's flagship I/O conference alongside a full calendar of annual product events, from Android Dev Summit and Firebase Dev Summit to Google Developer Days and the Google for Games Summit.
To support that volume, I also built the design production pipelines behind the scenes, allowing campaigns to roll out across more than seventy of Google's developer social and YouTube channels without being rebuilt by hand every time.
Google I/O Connect
The core is colour, type and a set of 3D logo forms. Around it sits a sticker language that shifts with the host city, from an auto rickshaw to the Berlin TV tower. It runs all the way into the room: registration was designed as an arrival moment rather than a check-in desk, the food areas were kept deliberately plain so they read as calm, and the badge was treated as a keepsake, with stickers for your pronouns and the languages you write in.
Chrome Dev Summit
Same territory, one event earlier. This one is built on a hand-drawn language of browser and web icons: tabs, cursors, padlocks, speech bubbles. It starts in the logo and then turns up everywhere, on the stage backdrop, the window vinyl and the seating people sat on between talks.
